Customer Acquisition Network  Symbol: CACN

Stock Price (11/8/07): $6.00
Avg. Daily Trading: 68,675
52 Week Low – High: $4.54 - $6.00
Shares Outstanding: 30.3M
Fully-diluted: 34.3M
Public Float, est.: 4.0M
Market Capitalization: $205.8M

Customer Acquisition Network’s (CACN) vision is to offer its advertiser customers an integrated, multi-channel Internet advertising solution designed to deliver on their insatiable demand for new customer leads and acquisitions. This multi-channel, pay-for-performance network solution will deliver advertisers high-volume, high-quality new customer conversions and the ability to refocus ad dollars quickly based upon ROI.

Presently, the Company seeks to acquire leading Internet pay-for-performance networks, as well as develop organically-built distribution businesses. Following the acquisition of these key platform networks, CACN intends to fully-integrate the companies to provide the advertiser customers a single point of contact to manage their multi-channel pay-for-performance marketing campaigns and return-on-investment.

A few highlights of the strategy include:

• Provide superior customer service by assigning a single account management representative to advertisers to help them manage their campaigns across multiple channels of distribution. This single account management representative will assist advertisers in managing the variables involved in pay-for-performance multi-channel campaigns including; offers, creatives, payout type, payout amount, and conversion rate.

• Provide advertisers with the ability to manage their campaigns across multiple channels with a single reporting interface.

• Implement behavioral targeting technology to drive scale and improved quality for advertisers and maximize inventory yield for publishers.

The interCLICK Ad Network

interCLICK is the first company Customer Acquisition Network’s acquired to develop the advertising network solution. interCLICK is showing robust growth in the short period of time since the CACN acquisition was finalized.

• 11th largest Ad Network in the U.S.*
• Fastest Growing Ad Network – double of next fastest *
• Serves approx 4 Billion ads/mo.
• Reaches 82 Million unique U.S. visitors/mo.*
• 47% of online population view interCLICK ads in any month
• 135% growth in total unique visitors, Feb to Sept, 2007*

interCLICK's Proprietary Technology

• ONLY transparent ad network where advertisers can see which sites are running their ads and how each site is performing
• Combines advanced contextual awareness technology with large base of top tier publisher sites to create a highly effective advertising platform
• Optimization system delivers more efficient response rates than traditional ad networks, helping advertisers increase brand awareness, catalyze customer action and improve ROI on their advertising spend
• End result: users appreciate targeted content, advertisers have a significantly improved ROI, and publishers show higher quality better paying ads

interCLICK's Advertiser Reach

• Include Vonage, Weight Watchers, Blockbusters, Wyeth, Allstate, American Apparel, Mercedes Benz, and Capital One to name a few.

interCLICK's Publisher Reach

• Yahoo! MSN, Myspace, Facebook, YouTube

Competition

• Google (GOOG), Yahoo (YHOO) and Microsoft (MSFT) are becoming the ‘Big Three’ multi-channel networks

• Dominate Internet Search, Google now offering CPA on AdSense

• All acquiring ad networks

• AOL rapidly moving to multi-channel network model

• AOL’s acquisitions of Advertising.com and Tacoda, along with recently acquired mobile marketing network (Third Screen Media)

• ValueClick (VCLK) and Media Whiz Holdings

• ValueClick and Media Whiz first to build multi-channel businesses

• None of these businesses are integrated

The Management Team

Michael D Mathews | CEO and President Michael D. Mathews is a founder of the Company and has served as its Chief Executive Officer, President and a director since its inception in June 2007. From 2004-2007, Mr. Mathews served as the senior vice-president of marketing and publisher services for World Avenue USA, LLC, an Internet promotional marketing company. Mr. Mathews previously served as President of AGENCY.COM and Vice President of CKS Group, both leading Internet Services firms. Mr. Mathews holds a MBA from Golden Gate University, San Francisco, CA and a BS in Marketing from San Francisco State University, San Francisco, CA.

Devon M. Cohen | COO and Secretary Devon M. Cohen is a founder of the company and has served as our Chief Operating Officer and Secretary since its inception in June 2007. Prior to forming Customer Acquisition Network Mr. Cohen was the VP of Vertical Development for World Avenue USA, LLC, an Internet promotional marketing company. Before joining World Avenue Mr. Cohen was the Vice President of LiveDeal.com, an Internet classifieds marketplace. Before joining LiveDeal Mr. Cohen was the CEO of FordDirect.com, which is Ford’s retail Internet sales presence, raising internet related sales to 9% of total Ford sales. Prior to this Mr. Cohen was a VP of DaimlerChrysler, SVP of Mercedes Benz Credit Corp., CEO of Remarketing Services of America (a startup he sold to Mercedes-Benz), Group Executive for HSBC and Director of Finance at Merrill Lynch and CPA with KPMG. Mr. Cohen holds a BS in Accounting from SUNY Binghamton.

Bruce G. Kreindel | CFO Bruce G. Kreindel, has served as our CFO and a Director since August 28, 2007, and the CFO of the Company since its inception. Mr. Kreindel was in practice with PricewaterhouseCoopers(PwC) for 28 years (17 as a Partner)from 1977 to 2005. Mr. Kreindel served an array of clients in PwC’s Assurance services practice. His clients included both SEC and non SEC registrants, including many multinational branded consumer products and emerging growth technology companies. Mr. Kreindel graduated Summa Cum Laude in 1977 from The University of Hartford with a BS in Accounting. He is a member of the American Institute of Certified Public Accountants, the Connecticut Society of Certified Public Accountants, the National Association of Certified Valuation Analysts and is licensed in the State of Florida.

Michael Katz | President interCLICK Michael Katz has served as one of our Directors since August 31, 2007. From 2003 to 2007, Mr. Katz was the founder, CEO, and President of the interCLICK ad network, a DE based company. Prior to that, Mr. Katz was a financial analyst for Accenture from 2001 to 2003. Michael graduated from Syracuse University with degrees in Finance and Economics.

Michael Brauser | Chairman Michael Brauser has served as a member of our board of directors since the Merger. Mr. Brauser has served as a director of the Company since its inception in June 2007. Mr. Brauser served as Chairman of the Board of Directors of SendTec, Inc. from October 2005 through November 2006. Prior to that, Mr. Brauser was the founder, President and CEO of Marlin Capital Partners, a private investment company since 2003. From 1999 through 2002, he served as President and Chief Executive Officer of Naviant, Inc. (eDirect, Inc.), an internet marketing company. He also was the founder of Seisant Inc. (eData.com, Inc.) and served as a member of its Board of Directors from 1999 through 2003.

Key Reasoning For Stock Pick

• Proven Management Team
• Robust Industry Growth
• interCLICK – extremely successful platform acquisition.
• Strong organic revenue growth
• Fragmented channels with many successful platform companies acquirable at reasonable multiples

Customer Aquisition Network Information Center